The web is full of tips and tricks that tell you what to do to grow on Instagram, but do you know what are the actions that could compromise your account and your online reputation?
I want to share with you the 6 biggest mistakes that you should absolutely avoid (or stop) making on Instagram and some simple solutions that you can put into practice immediately to start 2020 on the right foot on this social!
Mistake # 1: publish by sentiment
The first big mistake to avoid on Instagram is to post inconsistently. It's easy to get lost in the busy life and the last thing you think about is what to post on Instagram. How many times do you repeat yourself "come on, today I can't do it but tomorrow I will absolutely publish a post!"? I often find myself in this situation and often that tomorrow becomes days or weeks. This behavior, however, does not lead to any results, if not to create negative effects. The good news is that to correct this big mistake on Instagram you can perform simple organization actions:
Check your Instagram interactions in the insights to understand which days your followers are most present and active. Based on this analysis, you can create an editorial plan that will help you in publishing.
Use an Instagram planning tool that will help you stay organized and stick to your editorial plan. I advise you to take a look at PostPickr and Later: they are absolutely my favorites!
Create a folder on your phone or computer with photos ready to be published. This will make it much easier not to give in to laziness.
Mistake # 2: Don't interact
We often forget that Instagram is a social network therefore it was born to socialize with others. You can't expect people to interact with your content unless you do the same with their content. I think that in all areas of our lives, we receive what we give. For this reason it is important to also give in the interactions on Instagram. Remember: your reputation also passes through there.
What can you do to correct this frequent error on Instagram?
Take 10 minutes a day to interact with the contents of the people you already follow. Leave hearts, but also comment: in this way the person will understand that you are really interested in its content not only in the beautiful photo.
Spend some time interacting with people in your niche. You can search for new content by visiting the content in the hashtags you use for your posts.
Remember to always respond to comments that your followers leave you.
Mistake # 3: posting low quality photos
Instagram is a social visual, so this error is really serious although often underestimated. Creating even graphically pleasing content is the first step in attracting new interested people to your account.
To avoid this error:
- Avoid taking photos at night
- Do not shoot in direct sunlight
- Use as much natural light as possible by placing the subject of your shot near a window
Mistake # 4: using bots
It is now an open war against accounts that use these very unethical means to increase the number of followers. Many are unaware of the serious damage they bring to their account and also to their reputation. With these techniques you only attract people (usually not real) who are not in the least interested in your content. Don't you think that having 10k followers, but only 5 comments under your photo, people (and the algorithm) could understand that something is wrong? Why do 10k followers only 5 interact?
The remedy for this big mistake is 1 only: don't use bots! Don't be tempted by the number, just think about the people!
Mistake # 5: Using random hashtags
Each hashtag hides a small world, which must be respected.
The most common mistakes regarding the use of hashtags on Instagram are: use too general ones (#followforfollow) and always use the same ones for every photo you post.
How to avoid these mistakes?
- Before using a hashtag look for it and make sure it is suitable for your content
- Use some repeated hashtags for all the contents, if you want, but remember to also insert those related to your photo or post content
Mistake # 6: not using CTA
Call to action are a fundamental part of the text, including for social media marketing. Thanks to these you can give a precise direction to your content by accompanying people to interact with your profile. This is why not using them is a serious mistake. Here's how to fix this error on Instagram right away:
- Try to understand what you want to achieve with the post you are publishing
- Enter a question in the caption to stimulate the answer
- Ask your followers to leave a like or a comment
- Ask your followers to express their opinion, but also communicate yours
I am sure that with these tips you can immediately start fixing errors on Instagram and fully enjoy the potential of this social network.
I too make these mistakes! Are you guilty of any of these?
If you are still not satisfied with your Instagram account, however, I can help you!
The web is full of tips and tricks that tell you what to do to grow on Instagram, but do you know what are the actions that could compromise your account and your online reputation?
I want to share with you the 6 biggest mistakes that you should absolutely avoid (or stop) making on Instagram and some simple solutions that you can put into practice immediately to start 2020 on the right foot on this social!
Mistake # 1: publish by sentiment
The first big mistake to avoid on Instagram is to post inconsistently. It's easy to get lost in the busy life and the last thing you think about is what to post on Instagram. How many times do you repeat yourself "come on, today I can't do it but tomorrow I will absolutely publish a post!"? I often find myself in this situation and often that tomorrow becomes days or weeks. This behavior, however, does not lead to any results, if not to create negative effects. The good news is that to correct this big mistake on Instagram you can perform simple organization actions:
Check your Instagram interactions in the insights to understand which days your followers are most present and active. Based on this analysis, you can create an editorial plan that will help you in publishing.
Use an Instagram planning tool that will help you stay organized and stick to your editorial plan. I advise you to take a look at PostPickr and Later: they are absolutely my favorites!
Create a folder on your phone or computer with photos ready to be published. This will make it much easier not to give in to laziness.
Mistake # 2: Don't interact
We often forget that Instagram is a social network therefore it was born to socialize with others. You can't expect people to interact with your content unless you do the same with their content. I think that in all areas of our lives, we receive what we give. For this reason it is important to also give in the interactions on Instagram. Remember: your reputation also passes through there.
What can you do to correct this frequent error on Instagram?
Take 10 minutes a day to interact with the contents of the people you already follow. Leave hearts, but also comment: in this way the person will understand that you are really interested in its content not only in the beautiful photo.
Spend some time interacting with people in your niche. You can search for new content by visiting the content in the hashtags you use for your posts.
Remember to always respond to comments that your followers leave you.
Mistake # 3: posting low quality photos
Instagram is a social visual, so this error is really serious although often underestimated. Creating even graphically pleasing content is the first step in attracting new interested people to your account.
To avoid this error:
- Avoid taking photos at night
- Do not shoot in direct sunlight
- Use as much natural light as possible by placing the subject of your shot near a window
Mistake # 4: using bots
It is now an open war against accounts that use these very unethical means to increase the number of followers. Many are unaware of the serious damage they bring to their account and also to their reputation. With these techniques you only attract people (usually not real) who are not in the least interested in your content. Don't you think that having 10k followers, but only 5 comments under your photo, people (and the algorithm) could understand that something is wrong? Why do 10k followers only 5 interact?
The remedy for this big mistake is 1 only: don't use bots! Don't be tempted by the number, just think about the people!
