For us small business owners or freelancers time is never enough. We would need 36 or 48-hour days, but I am convinced that even this extra time would still not be enough. We would find other projects to carry out, other material to create and other novelties to study. Today, however, I want to give you a little help for the time management of your biz (as it is fashionable to call it now). In fact, the editorial plan will save you time and get clear ideas. The editorial plan for the blog of your website will be your best friend in optimizing time.
What is the editorial plan?
The editorial plan is a set of strategic marketing actions that allow you to move safely on your blog. It is the tool that will allow you to create valuable content and optimize your time and resources. It will be your personal guideline to follow in order not to lose the compass among the thousand commitments that a small business has to face every day.
The importance of a communication of value for business on the web is an increasingly hot topic, not only for those who do content marketing, but also for those who simply want to be present online in the right way. It's what allows you to make a difference and stand out in the flood of information that invades the web.
Organize your blog with the help of the editorial calendar. Download it for free here!
How to make your editorial plan effective
1- Start from the target.
The fundamental point of your business is to identify your audience, the people you can turn to. Only in this way can you set up the right communication for your business.
2- Define the goal.
What do you want to communicate? It is the phase of planning your content.
My advice is to follow the SMART method Create goals that are S pecific, Misurabili, Accessibili seen as realistic, Rilevanti for your business and set in time.
3-Choose your style.
Once we have decided who to talk to, what to say and why to communicate, the time has come to decide how to do it. Choose your tone of voice based on your audience and on your personality. You can communicate in a warmer and more welcoming tone or with a more imperative and angular one. It just depends on you.
For the creation of my editorial plan I decided to use a paper support which is, still today, the means by which I manage to organize ideas in a structured way. The calendar that I use, besides programming when and what to publish, allows me to choose in advance the keywords that I want to insert in the text. Also I can decide on which platform to share the article in order to easily reach my audience.
Having the right editorial calendar for your needs means saving time and resources. For this reason I decided to share with you a template that I created for the editorial calendar.
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