The business card is a professional way to introduce yourself and deliver your contacts. It is generally a standard format card that bears the owner's title, company name, name and contacts.
The data can be organized with a particular artistic layout or accompanied by images and logos. Professional business cards generally carry the company logo and business contacts, while personal cards have a freer setting.
They can be printed on one side or both. The business tickets of companies that operate with foreign customers increasingly adopt the custom of reporting the same data printed, on both sides, in two different languages. Today digital printing has greatly reduced the cost of business cards, and there are many online services that allow you to order business cards at low cost.
Many of these companies also offer the graphic processing service, starting from the customer's requests.
Here are 7 useful tips to make your business card flawless:
- Personalize the design. A business card must be recognizable and must be remembered. Finding original graphics allows those who receive several business cards at each meeting to distinguish and memorize the less trivial ones. An esteemed professional must always have a fairly sober style, however, so be careful not to overdo it.
- Coordinated with the logo. The company logo is very important and must appear on the business card printing. The other elements must be harmonized in terms of color, font and layout of the spaces to what appears in the logo, to avoid a non-harmonic and identity-free ticket in which the logo appears, graphically, an intruder.
- Think about who will get the ticket. Business cards end up in the hands of potential customers or collaborators. Graphic elements and any decorations must be coordinated with the type of company they must represent. For example, the ticket of a representative of drugs may bring a caduceus; the person in charge of a construction company may have a brick wall, but not vice versa.
- Clarity and practicality. Enriching a business card with illustrations, mottos and logos can make it nice and nice, but it can confuse essential information. The data shown, that is mainly names and contacts, must always be clear and legible, not submerged by unnecessary information. If you already enter your mobile phone and office number, adding other telephone numbers of switchboards and detached offices will make everything more confusing, without adding anything to the availability.
- Order information. The order in which the data appears is also important, because whoever reads the ticket will do so in order. Generally, the name, profession, telephone number, email and address are reported, following this sequence. Other contacts, such as social pages or secondary emails, should be indicated only if they are important and if they are a functional way to contact you when the other methods do not work. Business cards are small, so it is important not to overdo the information.
- Watch out for fonts. The essential information, i.e. name and contact details, is a text which, inevitably, will be written in a very small format on a small ticket. Too whimsical a font may risk making them illegible or messy. Better also to avoid shading, underlining and the use of different fonts. The spacing and layout are important to give the ticket an orderly appearance. The text superimposed on the images should be avoided, but in any case it is necessary to verify that it is clearly legible.
- Do a test print. An idea may seem excellent on a PC screen, but turn out to be a flop once printed. A font that looks spot on and original can become illegible once printed in a business card format, and the colors may appear different on screen and on paper. Making a test print, even at home and of low quality, is important to get a clear and realistic idea of what you will order.
